May 2010


In This Edition

By Kari Lauritsen, SPHR
GMA SHRM President

Health Care Reform Affects Dependent Benefits Taxability

The Benefits World is Changing. What is Your Company Doing?
2010 GMA SHRM Benefits Survey

HR Certification Institute's New Web Site

Practical Experiences in Business Improvements: Lessons Learned in 2009

HR Metrics That Matter - Guaging HR's Success and Demonstrating It's Value

Marketing Your HR Internship

2010 GMA SHRM Professional Scholarship Winner Selected

Pay It Forward Membership Program

GMA Membership Poll

GMA SHRM Member of the Month
- Alise Wozniak

GMA SHRM is LinkedIn

- Welcome New Members!

- Movin' Up

- In Transition

- What's Cool in HR

Click here to see the full GMA SHRM Event Calendar.

May 11, 2009 - 5th Annual GMA SHRM Human Capital Conference: HR Next
Program Details

June 2, 2010 – Practical Experiences in Business Improvements: Lessons Learned in 2009
Program Details

June 15, 2010 - My GMA SHRM Toolbox - HR Metrics that Matter – Gauging HR’s Success and Demonstrating Its Value
Program Details


Printable version


































2010 Corporate Partners

Gold Level
American Family Insurance
Boardman Law Firm
Career Momentum
Galaxy Technologies
The Payroll Company
Right Management
Wisconsin Rx

Silver Level
Lee Hecht Harrison
Venturini Business Consultants, LLC
Physicians Plus Insurance Corporation
Cottingham & Butler Employee Benefits

Bronze Level
Melli Law, S.C.
Bunbury & Associates
Express Employment Professionals
QBE The Americas
Stark Company Realtors
Higgins Insurance Group
Edgewood College
The Alliance
Unity Health Insurance
UW Credit Union

Thank you!



Kari Lauritsen, SPHR


It’s a busy time of year for GMA SHRM!

First and foremost, our very own Human Capital Conference: HR Next. The two keynotes will focus on employee engagement. How do we build a culture within our organization that has passion for the work they are doing? How do we reward and recognize individuals or groups for their performance in meaningful ways? We also feature 9 excellent breakout sessions for you to choose from so that you can focus on those areas you find most interesting. For those of you looking for hours toward your continuing education, we have several components that are HRCI pre-approved!

Please join us for an exciting day of education and networking!

Our membership committee has developed a survey to help us better understand the needs of our members. We have had many discussions about the “member experience” and how we can make improvements to help ensure you are all satisfied with the tools and resources provided by our chapter. In order for this to be effective we need to hear from you! Please watch for an email with a link to the survey soon! We will also offer a little incentive to you; those who participate will be entered in a drawing for a $75.00 gas card!

GMA SHRM’s fiscal year begins July 1, 2010 and in April the board of directors finalized our annual budget. We identified ways we will invest in the chapter over the next year, with the primary focus on our website and making it easy for our members to access the information they need.

These are just a few of the highlights; we have such a talented board of directors and volunteer base for which I am extremely thankful!

Have a wonderful month of May and I hope to see you at the May 11 th Human Capital Conference!

Kari A Lauritsen, SPHR
GMA SHRM President

Return to To Top


GMA SHRM Board of Directors

Kari Lauritsen, SPHR

Dave Furlan, PHR
President Elect

Cassy Van Dyke, SPHR
Past President

John Komosa
Secretary Treasurer

Kris Schmitt
Director, Education & Development

Chris Berg Thacker, PHR
VP, Membership

Mike Leibundgut, SPHR
Director, Government Affairs

Zach Penshorn, PHR
VP, Programming

Jake Siudzinski

VP, Marketing & Communications


Melissa Wieland
Director Workforce Readiness & Diversity

Return to Top

Health Care Reform Affects Dependent Benefits Taxability
Adam Jensen, JD, CEBS, GBA, FLMI, Director of Compliance Services, Cottingham & Butler Consulting Services.

A number of states have extended the age that children can stay on a parent’s benefit plan as a dependent.  These changes to state dependent eligibility laws created situations where employees possibly faced tax liability for benefit plan dependents who did not meet the Internal Revenue Service ( IRS) definition of dependent.

What Happened?
Section 2301 of the health care reform Reconciliation bill amended Internal Revenue Code Section 105(b) that affects who can receive benefits on a tax-free basis. 

Effective as of the Reconciliation bill’s signing on March 30, 2010 employers can offer medical and dental coverage to the adult child dependents on their plans on a tax-free basis until the end of the tax year in which the child turns 26.  It is important to note that benefits provided between January 1 st and March 30 th of this year are still taxable, since the change to the tax code was not retroactive to the beginning of 2010. 

What Does This Mean?
As of March 30, 2010 employers can stop imputing income for adult child dependents on their benefit plans until the taxable year in which the adult child turns 27.  If the adult child does not turn 27 before the end of 2010, employers can reverse imputed income or taxes withheld retroactive to March 30, 2010.

If you live in a state with a minimum dependent age limit higher than 26, such as Wisconsin, New Jersey or Illinois or if your plan contains extended eligibility rules, you will need to follow the imputed income rules for coverage provided to adult children beyond the end of the tax year in which they turn 26.  If the child (or a domestic partner) does not meet the Section 152 definition of qualifying relative, the employer would need to impute the fair market value (FMV) of the coverage to the employee. 

Adam Jensen, JD, CEBS, GBA, FLMI is the Director of Compliance Services for Cottingham & Butler Consulting Services and has worked in the insurance and employee benefits industry since 1986. Adam specializes in providing regulatory compliance and plan design services for health and welfare plans.

Return to Top

The Benefits World is Changing. What is your Company Doing?

The 2010 GMA SHRM Benefit Survey  

You can now participate in the 2010 GMA SHRM Benefit Survey. This survey comes out every other year, so your input at this time is very important. The last day to enter your benefits information and be included in the report is June 25, 2010. The more organizations that submit information, the greater the accuracy of the results! Provide on-going value to your fellow Madison Area HR Professionals —submit your information today!

For more information about the benefits survey, click here.

Return to Top

On April 25 th, HRCI rolled out it’s new and improved website. In the recent SHRM Volunteer Leaders Newsletter, an article detailing the changes HRCI made and what you can expect when you visit the site.

HR Certification Institute’s New Web Site
By Alexis Chng-Castor, HR Certification Institute  

All the planning and hard work has been building up to this day—the day the newly designed, hugely improved HR Certification Institute's web site is unveiled to the world.

It all began in 2008 when we launched our rebranding campaign. During the campaign, we launched some bold initiatives like changing our logo and preparing the groundwork for the web site redesign project. This redesign is the final piece of the rebranding campaign. As HR Certification Institute gears up to meet our global audience, the new web site has also decidedly become our prime introductory piece.

The new web site contains all the best features of the old web site along with some new features our users asked for. Here is a summary of what you will be seeing during your first visit to our new web site:

  • A resource library offering one-stop compilation of downloadable materials needed to apply for the certification exams, recertification, and Pre-Approved Provider programs.
  • Site search functionality that allows visitors to find information in an efficient and timely manner.
  • New related links section on each page for easy access to other areas that house pertinent content and provide visitors with a bigger-picture view without requiring further searching.
  • Story billboards where visitors will find announcements on hosted webinars, Virtual Chats, important notices, testimonials, etc.
  • Log in to one single location no matter who you are. The new login section is on the right-hand margin of every page of the web site, and once logged in, select “Member Homepage” from login area to access the online services needed. Once logged in, all the features in your online profile have remained the same. You will only find that the look has changed.  
  • A blog section that is designed to highlight hot topics pertaining to certification and other related subjects and allow for our certified HR professionals to connect with one another.
  • A calendar of events includes announcements of important and/or up-and-coming events and deadlines.

We hope that you find the newly designed web site more convenient to use. And we’d like to extend a special thanks to our volunteer leaders. Your feedback helped make this project’s success possible.

Return to Top

June 2, 2010 – Practical Experiences in Business Improvements: Lessons Learned in 2009

2009 was a year of tough economic lessons-many of which directly affected the way companies will do business in 2010 and on.  As Human Resources professionals, we saw many changes that forced us to be creative in the way we utilized our resources-both human and financial.   

This roundtable session will give participants an opportunity to discuss the various challenges and successes they encountered in 2009 related to implementing various business changes and improvements. 

For more information or to sign up for this event, click here.

Return to Top

June 15, 2010 - My GMA SHRM Toolbox
Topic: HR Metrics that Matter – Gauging HR’s Success and Demonstrating Its Value  

Being able to assess the success of your HR department is crucial to ensuring that you’re focusing on the right things to achieve great HR outcomes. These same metrics may also be crucial for demonstrating HR’s value to the company’s success. In this HR Toolbox session, you’ll learn about the value of focusing on and measuring HR outcomes rather than on processes alone and you’ll learn a variety of ways to measure whether or not your department is achieving these outcomes. Specific topics to be explored in this session include:

  • The importance of focusing on HR outcomes, not just processes when measuring HR’s success.
  • The value of defining a suite of HR metrics to guide improvement and to demonstrate HR’s value.
  • Methods for linking HR outcomes to the company’s strategic outcomes to maximize HR’s perceived value.
  • Practical tools for measuring such HR outcomes as: turnover, absenteeism, cost per hire, HR expense factor, human capital value added, and so forth.
  • Creating an HR Scorecard to provide a suite of metrics for demonstrating HR’s value and then tracking these results over time.

For more information or to sign up for this event, click here.

Return to Top

Marketing Your HR Internship

Do you have an HR Internship you want to market directly to SHRM student members?

Greater Madison Area Society for Human Resource Management sponsors three student chapters: UW-Madison, UW-Whitewater and UW-Platteville. Your internship information will be sent directly to student presidents of these chapters for announcement at their chapter meetings, and to be posted on the student chapter’s internship board. Please include the following information with your posting:

  • Job Title
  • Company Name
  • Job Location
  • Contact Name
  • Contact E-mail
  • Contact Phone
  • Position Description
  • Paid/Unpaid

If so, please e-mail your internships positions to Kris Schmitt at

Return to Top

2010 GMA SHRM Professional Scholarship Winner Selected

The Board of Directors is very happy to report the results of the 2010 GMA SHRM Professional Scholarship. This year’s $1000 scholarship winner, Christine Wittleder, plans to use the scholarship money to attend the state and/or national SHRM conventions. Christine is actively involved within GMA SHRM on the Marketing and Communications and Government Affairs Committees. Congratulations, Christine, and we wish you the best in your continued professional development!

We would also like to thank the other applicants for their submission for this year's scholarship and encourage everyone to apply again next year.

Return to Top

Pay It Forward Membership Program

What is the Pay It Forward Membership Program? GMA SHRM provides active members who are unemployed at the time of their membership renewal a one-time opportunity to extend their membership for up to one year – at no cost. GMA SHRM believes this continued affiliation to our loyal members will help transitioning members stay current on the issues impacting the HR profession and provide them with the needed resources to assist them in their job search.

Click here to see if you qualify or to complete the request form.

Return to Top

GMA SHRM Member Poll

Current Question: What's the top factor keeping your highest-performing employees from leaving your organization?

Visit the GMA SHRM home page to participate in the poll!

Do you have a burning HR question that you’d like to see featured on our GMA SHRM Member Poll? If so, please submit your questions to Jake Siudzinski at

GMA SHRM Member of the Month

Alise Wozniak

Where do you currently work?
Adecco Employment Services

What is the focus of your position?
Branch Manager of Adecco Madison East

How long have you been in the Human Resource field?
13 Years

Which of your career accomplishments makes you proudest?
My involvement within the staffing industry has been very rewarding and satisfying. I have a passion for providing solutions to assist Madison area business meet their business objectives. It is very gratifying to find individuals great opportunities while fulfilling the needs of my clients. Throughout the years, I have had the opportunity to work with so many wonderful people.

What is the best advice you’ve ever received?
Lead by example

Why did you decide to join GMA SHRM?
The resources that are available through SHRM are endless. It is so comforting to be a part of a community like the GMA SHRM where so many are there to help, teach and mentor. SHRM has also allowed the opportunity to network with the best in the industry. SHRM keeps me up to date with trends and changes within the HR industry. I always feel connected! I have recently joined the Marketing and Communications committee. I have joined a group of professionals that immediately made me feel welcome and take interest in my opinions. SHRM provides the groundwork needed for HR professionals to take their careers to next level. SHRM has provided me with the means to allow me to enhance my ability to succeed both personally and professionally.     

If you’d like to be featured as the Member of the Month in an upcoming issue of HR InTouch, please e-mail Kate Karre at

GMA SHRM is LinkedIn

 Come join our GMA SHRM Chapter group on LinkedIn! What is LinkedIn? It’s a business-oriented social networking site that can be used to connect with friends (old and new), find or post jobs and get information. In order to join, sign in at and keyword search GMA SHRM Chapter.

 Return to Top

Welcome New Members!

GMA SHRM welcomes the following members who joined our chapter in March of 2010!

Melissa Skinner, PHR Regional Human Resource Manager Alter Trading Corporation

Larry J. Bartruff

HR Generalist

Rhodes Bake N Serv

Julie L. Beutler

Human Resource Generalist


Marcia Dobrowits

HR Manager

Oakbrook Corporation

Tiffany A. Groffy

HR Assistant

Fairway Independent Mortgage Corp.

Amanda J. Hoger

Sr. Benefits Specialist

Dean Health System

Dennis S. Johnson

Sr. Vice President

Associated Bank

Mia Kahl


UW Foundation

Leslie Payden

HR Representative

Dental Health Associates

Angela Runge

Payroll & Benefits Specialist

Sans Cycling Group

Scott C. Stanley, SPHR

Benefits Consultant

American Family Insurance


Movin' Up

Have you started with a new company? Has your organization recently promoted you to a new position? Or do you want to recognize a new person or promotion within your department? If so, we want to hear about it. Send us an e-mail, and we’ll publish your good news in the next HR InTouch!

In Transition

FREE Services for Human Resource Professionals in Transition

Lee Hecht Harrison is offering their services for FREE to SHRM members who have not been offered services by their previous company. Some of the services they are willing to provide are:

  • Assistance with a resume
  • Development of a marketing strategy
  • Practice Interviewing
  • Access to their proprietary database with tools to assist in your job search
  • Participation in weekly facilitated networking meetings

In order to learn more or to initiate services from Lee Hecht Harrison, please contact their Madison office at (608) 242-6740.

If you are a member who is in between jobs, or who is currently employed but seeking new positions or career paths, write us a brief description of your skill set, areas of expertise, what you’re looking for, etc. Send us an e-mail. We’ll publish your information in the next HR InTouch.

What’s Cool in HR in the Greater Madison Area?

What’s going on in HR in your workplace?

Have you…

  • completed a major project,
  • implemented something new,
  • managed a change,

Is there something…

  • your company/dept does really well,
  • interesting about your company culture
  • that makes your company an employer of choice

We want to hear about it! Share it with your HR colleagues in HR InTouch. Send us an e-mail


Movin' Up

Congratulations to Matthew Lechner who recently received his PHR certification.  Thank you Matthew for continuing to advance the HR profession .

Have you started with a new company? Has your organization recently promoted you to a new position? Or do you want to recognize a new person or promotion within your department? If so, we want to hear about it. Send us an e-mail, and we’ll publish your good news in the next HR InTouch!

HR InTouch Guidelines

Article Writing:

Do you have an interest in writing for the HR InTouch? We have an interest in learning more about your area of expertise!

Why should you volunteer? Top three reasons: 1) to share your knowledge and experiences to educate others; 2) to become more connected in the HR and Dane County communities; and 3) to contribute towards the advancement of GMA SHRM and the HR profession.

The first step is for you to choose a submission option: you can pre-submit an article to GMA SHRM at any time for us to use in any of the upcoming newsletters, you can sign up to write for a particular month, or we can put you on a list of people to contact in future months whenever we need articles.

Article length:

Because the HR InTouch is now in an online format, the size is flexible. The article should be engaging and hold readers’ attention. Include the core information in your article, and we will advise if it is too lengthy.


GMA SHRM is conscious not to allow solicitation through the articles, in an effort to protect the interests of our partners and members. The nature of the article should be educational (i.e., what are the business advantages of having a product like yours) or informational. Otherwise, if you truly are interested in advertising through the HR InTouch, you can work with our Marketing Committee. As a rule of thumb for article writing, if the submission relates to a for-profit event, or specifically markets your company (vs. your industry), it is an advertisement, and should be purchased. If it is a not-for-profit event that your company is hosting, or an announcement (i.e., a SHRM member recently joined your company), it is an acceptable addition to the HR InTouch content. If you have any questions related to the appropriateness of your submission, please contact us.

If you have questions, or to submit an article, contact GMA SHRM at .




Greater Madison Area SHRM, Inc.
2830 Agriculture Dr.
Madison, WI 53718
(608) 204-9814
fax: (608) 204-9818

© 2004; Greater Madison Area SHRM, Inc. All rights reserved.